If you work in marketing or advertising, you already know the reality. The job moves fast. Decisions are high stakes. Your day is full of small calculations, pacing checks, planning questions, and stakeholder requests.
And most of the time, we end up doing all of it inside spreadsheets.
That is exactly why we built Marketer.Tools.
Marketer.Tools is a growing collection of free marketing and advertising tools built for marketers, advertisers, media buyers, PPC managers, and agencies, with one clear goal:
Supercharge your marketing and advertising, and help you move faster with confidence.
The Idea Behind Marketer.Tools
Most people begin their marketing journey by looking up templates, downloading random spreadsheets, or trying to reverse engineer formulas they found on YouTube, blogs, or course materials.
And when you are early in your career, or running a small agency, you may not have access to enterprise tools, expensive platforms, or premium software.
So the basic idea behind Marketer.Tools is simple.
Use these tools as a starter kit for your career or agency
Instead of depending on big companies or expensive software, you can start working with these tools right now and still plan, forecast, and optimize campaigns properly.
Over time, these tools should help you improve decision making, build confidence, and move faster.
Why We Built Marketer.Tools
These tools are being built for you, but also for us.
Every day in marketing, stakeholders ask questions like:
- Are we pacing correctly?
- How much can we spend daily and still hit the monthly target?
- What ROAS do we need to break even?
- Should we increase spend or reduce it?
- What should our sample size be for an A and B test?
And the usual process looks like this:
- Open Excel.
- Find the old spreadsheet.
- Check formulas.
- Change inputs.
- Question the output.
- Fix one error.
- Re check again.
It is slow. Even worse, it creates uncertainty.
So the goal of Marketer.Tools is to help marketers skip spreadsheet chaos and get reliable answers quickly.
Instead of asking, “Is my formula correct?”
You can simply use the tool and move forward.
What is Available Right Now
Marketer.Tools currently includes 11 free tools designed to solve real marketing workflows.
Here are a few highlights.
Planning and Forecasting Tools
- Annual Advertising Media Pacing Calculator
- Campaign Pacing Tool
- Media Mix Planner
Performance and Profitability Tools
Break Even ROAS Calculator
Incrementality Calculator (CPA and ROAS)
Agency Retainer Calculator
Law Firm ROAS Calculator
Experimentation Tools
A and B Test Sample Size Calculator
And more tools are already live on the platform.
New Tools Coming Every Week
This is only the beginning.
We will be adding new tools every week, based on:
- Common requests from marketers
- Real campaign workflows
- Feedback from agencies and teams
- Daily questions we all get from stakeholders
If there is a tool you wish existed, send it to us. We are building this toolkit in public, improving it continuously, and expanding based on real feedback.
What is Coming in the Future
As the tool base grows, we also plan to release more advanced resources. This includes code bases and automations that can help with campaign setup, campaign build workflows, and repetitive execution tasks.
Because honestly, some of this stuff should have been automated by ad platforms already.
(But I guess they were busy building their fifty seventh dashboard redesign.) 😄
Start Using the Tools
Whether you are starting your marketing career or running an agency, we hope these tools save you time, remove guesswork, and help you make better decisions faster.
Supercharge your marketing and advertising, one tool at a time.
Explore Our Tool Library
